A Lesson in Marketing

I just came across one of the most impressive promotional  ideas I’ve seen recently, and it just costs a couple of hours of effort and heap-loads of talent. While googling for a review of Smashing Magazine, I came across a critique of the website. Now this critique wasn’t the usual flat, ugly blog post, but a beautiful, individually styled analysis, employing and referencing best practices from usability and typography. It striking enough to receive over 70 comments, including one from the editor-in-cheif of Smashing Magazine.

Out of curiosity, I clicked on About to see who the designer was. I was expecting a formally trainer graphic designer out of California. Surprise!! It was Amrinder Singh from Mishriwala, a tiny village in Punjab, India. He really stands out from the clutter of web designers and design shops…and he just graduated two years back. Very impressive.

For those running outsourcing web design shops or design studios, there is a lesson to be learnt here.

-Adnan

Tags: amrinder singh, web design

This entry was posted on January 16th, 2010 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.