What the Starbucks cup holder taught me.
As I was picking up coffee this morning for my roommates at Starbucks (yes, Starbucks, it was convenient) I notice yet another example of just how important thoughtful design plays in a business, and how in turn it affects the guest experience. See exhibit A below. At first sight, a humble quad cup holder, nothing to get excited about. Not nearly has glamorous as the iPhone, but let’s first think about the design considerations then the business impact of this humble cup holder:
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